An important indicator of visitors and activity in your website aside from product movement (or consumers actively buying from your site) is a good number of successful subscriptions to your email list. So if you are thinking about building an email list and you would want to send email updates to your subscribers, you can use MailChimp.
MailChimp is affordable for beginners – free for 12,000 emails every month or less than 2000 subscribers. It also includes features that allow you RSS setup to email subscriptions, design email templates, set up auto-responders, and monitor the performance of email campaigns with comprehensive analytics reports.
To start, sign up for a free MailChimp account by visiting their website. Click on the ‘Sign up Free button and fill out the necessary information. After this, you will be redirected to your MailChimp dashboard where all the magic happens.
Now you would want to setup an email list. Click on the Create A List button on the MailChimp dashboard. Here, enter information like the name, email address from which users can reply to, reminders on how they got on your list, and more. Just fill out the form and click on the Save button. Now, you’re done with your list.
After the list, you can now connect this to your WordPress website. Since MailChimp has a built-in basic subscription form, simply go to your Lists page in your MailChimp account and click the downward arrow button next to the email list. Select sign up forms. On the next page, some of the form types that you can make will appear. Click on the select button next to Embedded Forms. A settings page will appear on the screen where you can choose fields to show in your form and other options. After accomplishing this, just copy the embed code.
Go to your WordPress admin dashboard. Click on Appearance, then Widgets. Add a text widget to your WordPress sidebar. Paste the signup form code inside and you’re done.
Now if you want to increase the number of people in your subscription list, you can use OptinMonster. This allows you to add various signup forms with lightbox popups, after post forms and more. You can also try out A/B testing, page-level targeting, choose from many different templates, and exit-intent.
Giving regular updates helps in increasing visitor subscription to your email list. This lets them know if there is something new to check out. Although you can manually send an email to your subscribers, there’s also an automated way to do this through RSS newsletter.
To start, simply login to your MailChimp account and click on Campaigns, then Create Campaign. After this, you will be shown various types of Campaigns. Choose RSS-driven Campaign. Just enter your RSS feed URL. Select when you want these automated emails to be sent, which can either be daily, weekly or monthly. You can choose the time that emails will be sent as well. After setting everything up, click on the Next button to continue.
After the settings, you will be asked to select a list. Select your list and click Next. You will be sent back to the campaign info. For this, provide a name for the campaign. You can also customize by altering the other fields. Click next.
This time, you will be asked to choose a template for the emails that will be sent to your subscribers. You can choose the one that you think best suits you and your website. Just click on the select button of your choice. You can also further customize your email design by adding your website’s logo, a header image or you can even change the text to make it more fitting. To do this, just add RSS header and RSS items box to your email template.
After everything you have tweaked to create the perfect email, click on the next button then Save. And with that, you have now created your WordPress RSS feed newsletter via MailChimp.