Whether you are a beginner or a pro on websites, we will always have that feeling that maybe we can still do something else to improve the performance of our page. Ever wondered how little alterations on your website’s copy, design or even on the layout would look like? Or how a bit of tweaking can actually improve conversion and performance? Then, you should try the A/B Split testing on your WordPress website.
What IS AB Split Testing
A/B split testing enables you to test various versions until you’re able to determine which one works best for you and your website. This is a technique often used by website owners to track and improve their conversions. Curious to know how to do it and how it works? Read on.
First, you have to prepare for the split testing by installing Google Analytics on your WordPress site. After doing so, the next thing you have to prepare are the other variations of a page you would like to test. An example would be your registration page. If you would like to test little alterations on it, create a different copy or version of this page with a variation on styles, copies and layouts that you would to try out. Remember to publish the original page as well as the other versions so that these can be accessed by your visitors.
Now, it’s time to set up content experiment in Google Analytics. Create a Google Analytics account, then sign in, click on Content, then Experiments. Enter the URL of the original page then create the experiment.
To start testing, add in a title for your A/B testing experiment then click on an objective, which are goals that you create in your Google Analytics account. You can choose to create a new one or choose one you already have. The analytics will now be able to track the number of visitors that visit your site and meet the goal for each variation of page.
Set It Up
You can now set up the A/B testing or content experiments in Google Analytics. First, provide the URL of the original page and choose a goal for your experiment. Then, add in the other versions of your original page. While you create other versions of this particular page, remember that these should be live and can be accessed by your visitors. You can also try adding or creating multiple versions of one original page but with different call to action, designs, copy and layout.
After this, you will be given a code for you to add in to the header of your WordPress website. Choose to manually insert the code then copy this code. This code is what you will need to add to the WordPress theme’s header.php file. After adding this, the code will redirect your visitors to different versions of your page.
After you have added in this code to all the different variations of the page as well as the original, sign back in to your Google Analytics account and click Next. Analytics will start verifying that the code was properly installed. Then, go to Start Experiment and this will launch the split testing experiment.
After successfully installing A/B split testing on your site via Google Analytics’ content experiments, it is now time to wait. Google Analytics will take a little bit of time before it starts showing up some data. Meanwhile, visitors will continue to be randomly sent to one of the versions of your page, while others are sent to the original. This will continue for the next few visits during your experimentation period.
Depending on your goal, Google Analytics track and tell you which of your variations meet it and out-performs other variations. From this, you can now determine which of the variations will remain in your page to continue the good review that Google Analytics is getting from your visitors.